Giving Their B2B Hub The Perfect Revamp

Transforming the amdhub.in regional website for the Indian market with comprehensive redesign, an SEO strategy, and a user-centric experience.

ABOUT THE CAMPAIGN

ThinkROI empowered AMD - In a highly competitive digital landscape, AMD identified the urgent need to revamp amdhub.in, an outdated website that struggled to engage users and compete effectively in the Indian market. This case study details the comprehensive redesign, SEO strategy, and user-centric approach implemented to enhance the website's performance and visibility.

Objectives
- Redesign the Website:
  Create a modern, visually appealing interface that aligns with current design trends.
- Implement SEO Strategies:
  Improve search engine rankings to enhance visibility and drive organic traffic .
- Enhance User Experience (UX):
  Develop a user-centric website that facilitates easy navigation and engagement.
Challenges
- Outdated Design:
  The previous website lacked a modern aesthetic, which did not resonate with B2B clients seeking professional and innovative solutions.
- Low User Engagement:
  High bounce rates indicated that potential business clients were not finding the necessary information or resources easily.
- Limited Search Visibility:
  The website struggled to rank well for industry-specific keywords, resulting in low organic traffic from target businesses.
- Complex Navigation
  The site's structure made it challenging for B2B clients to locate products, services, and support information efficiently.
- Intense Competition:
  The B2B tech market is highly competitive, with numerous companies vying for the attention of key decision-makers.
Approach
- Comprehensive Redesign:
  - Conducted stakeholder interviews to understand B2B client needs.
  - Created wireframes and prototypes emphasizing a professional and clean design that reflects AMD's brand.
- SEO Implementation:
  - Performed in-depth keyword research focused on B2B terms relevant to AMD's offerings.
  - Optimized on-page content, including case studies and white papers, to improve visibility in search results.
- User Experience Enhancements:
  - Developed a streamlined navigation system tailored for business users, ensuring easy access to product information and resources.
  - Integrated interactive features such as product comparison tools and downloadable resources.
- Performance Monitoring:
  - Implemented analytics to track key metrics specific to B2B engagement, such as lead generation and resource downloads.