Transforming VLCC: The Perfect Migration Strategy

Enabling VLCC to migrate from a .in destination to a .com one, while retaining its existing visitors and optimizing the site for maximum organic traffic.

ABOUT THE CAMPAIGN

VLCC, a leading wellness and beauty brand, approached ThinkROI to address significant challenges in their digital presence. With a transition from a regional domain (.in) to a global one (.com), the need for a robust SEO strategy became critical. The campaign aimed to not only facilitate this migration but also to enhance their organic traffic significantly.

Objectives
- Position VLCC prominently within the wellness and beauty industry.
- Successfully migrate the website from .in to .com without losing existing traffic.
- Increase organic traffic by addressing SEO deficiencies and optimizing the site for better visibility.
- Utilize data-driven insights to optimize content strategies for better engagement and ranking.
Challenges
- Flawed Existing SEO:
  The current SEO efforts were inadequate, affecting visibility and search ranking.
- Risks of Migration:
  The transition posed risks of traffic loss if not managed carefully, with potential technical issues impacting search performance.
- Website Deficiencies:
  The existing site lacked relevant keywords, appropriate keyword density, and had irrelevant content, which diluted effectiveness.
- Technical Issues:
  Numerous technical problems hindered optimal site performance.
- Competitive Landscape:
  Increased competition, particularly from marketplaces, began ranking for branded keywords, threatening VLCC’s market share.
- Extensive Analysis Required:
  Identifying and resolving these issues demanded significant analysis and resources.
Approach
- SEO Audit:
  Conducted a thorough audit of the existing site to identify SEO issues, including keyword gaps, technical SEO shortcomings, and content alignment.
- Migration Strategy:
  Developed a comprehensive migration plan that included setting up 301 redirects, ensuring URL structures were optimized, and updating sitemap submissions to Google.
- Content Strategy Alignment:
  Researched the search landscape to align content with user intent, incorporating relevant keywords and optimizing existing content while creating new, engaging materials.
- Ongoing Monitoring:
  Established a continuous monitoring system to track traffic patterns, search rankings, and user engagement, allowing for real-time adjustments and strategy optimization.

Post Campaign Summary

The post-campaign results highlight the substantial impact of the strategic SEO initiatives implemented under ThinkROI’s guidance. The efforts led to a remarkable increase in Click-Through Rate (CTR) and a significant surge in organic traffic. These initiatives have driven sustained user engagement and positioned VLCC as a leading brand in the competitive wellness and beauty sector, solidifying its online visibility and relevance.